IIM Kashipur welcomed Mr. Gaurav Saxena, VP and Zonal Head, Birla Sun Life Insurance. The topic of discussion was ‘Distribution Dynamics’. Mr. Saxena shared his views on different distribution channels and how good distribution is directly related to successful products. He shared numerous examples of companies which have managed to succeed on the basis of a good distribution network and the challenges companies face when it comes to reaching the masses. He also discussed the distribution strategies of insurance companies in India.