IIM KASHIPUR CONDUCTS ITS ANALYTICS AND MARKETING SUMMIT, COALESCENCE 2019

IIM Kashipur successfully conducted its Annual flagship Analytics and Marketing summits as part of its Annual Management conclave “Coalescence-2019”, on 24th August 2019.The event started with the lighting of the ceremonial lamp by guests and faculty. Attendees of the event were taken through the journey of IIM Kashipur and its achievements. The event saw active participation from top level management people from the IT & Analytics and Marketing industries.

The conclave commenced with the first Keynote speech delivered by Mr. Guruprasad Mandrawadkar, Head, Business Intelligence, Star India. He talked about the future prospects of Natural-Language Generation and AI in BI platforms.  The second keynote speech was delivered by Mr. Ranjan Relan, Data & Strategy Technology Consultant, ZS Associates. His speech majorly revolved around the interdependence between Deep Learning, Machine Learning, and Artificial Intelligence. The third keynote speech was delivered by Mr. Aditya Ghosh, Product Manager, FabHotels. He talked about the importance of digital visualization in the path to a sustainable change.

Afternoon session which was themed “What’s Trending” commenced with Keynote speeches from Mr. Rajiv Gupta, VP, Sales and Marketing, Honda Cars India Ltd., Ms. Rachitta Juneja, Chief Marketing Officer, Letstrack Ltd., Mr. Aviral Avasthi, Senior Brand Manager, Uber, Mr. Suman Paul, Chief Marketing Officer, Ability Games Pvt. Ltd., Mr. Prateek Nagar – Chief Marketing Officer, Boozeey. The discussion covered various aspects of dynamically changing trends, the importance of trends in marketing grounds and organic capitalization of trends, the influence of digital marketing and various challenges faced as a result of changing societal needs.

The Conclave served as a platform for the students to have insightful discussions around revolutionary ideas with some of the top minds in the industry. This interaction offered students an opportunity to know about the current happenings in the industry and how to evolve themselves to keep up with the ongoing revolution across all the domains.

This article is written by Vignesh M, PGP Batch 2019-21, IIM Kashipur

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