Journey of winning ‘ICICI Bank Beat the Curve 2019’ – A step towards being 4th in D2C Competitive B schools 2021

From the beginning of the campus rounds, we focused on the aspect of bringing the youth’s (millennial) perspective to our case solution. For the competition, ICICI Bank Beat the Curve 2019, we chose to suggest an innovative product that will help attract people from 20 to 30 years of age towards the services of the Bank.  

The Challenge

We started by gathering a lot of primary data by getting responses from more than 1000 individuals of varied age groups and localities. The competition had three stages – a campus round, Stage 2 (semi-final), and a Final round. We spent close to 20 hours on the semi-final and the final rounds. The mentorship provided during the semi-final round was particularly very useful. There we understood what aspects of our solution we need to focus upon.

The Winning team – Team Ideates

There were 6 teams who made it to the Grand finale of the competition. They were from institutes like IIFT, FMS, JBIMS, IIM R, etc. During the presentations of the final round, we particularly felt that the team from JBIMS had put in a lot of research in building their solution. But we were confident about our solution as well as the presentation. Both Shubham and I were part of a winning team even in the first year of our MBA. The experience and learning during that competition certainly helped us here. We had confidence in each other. While preparing for the presentation, we helped each other out in finding faults critically and correcting each other. One of us was a late-night worker and the other was an early bird. Instead of quarreling over finding a common time to work, we took it as a plus point. We worked over this across time, building on each other’s work and just cross-checking before submitting the work when we were short on deadlines!

The moments that mattered

The panel of judges was from the leadership team at ICICI Bank. The competition had a unique and amazing judgment criterion. Along with the jury panel, the audience that comprised 50 senior-level executives of ICICI Bank, scored the different teams on 4 parameters. It was based on parameters like research depth, presentation quality, innovation of the solution, and the QnA round. One key learning in this competition was that the delivery of your presentation is as important as the hard work done while building the solution. Also, it is important that you look at your solution from the audience’s perspective. This helps you judge your own presentation before anyone else does! Well, there were two amazing moments for us. One was during the QnA, where we could justify a question put up by a senior executive sitting in the audience. Later, when we took our seats after the presentation, he came to us and praised our solution. That was really reassuring. The second was obviously during the declaration of results when our team, ‘Team Ideates from IIM Kashipur‘ was announced as the National Winners of ICICI Bank Beat The Curve 2019 and we were called on stage!

About the Author:
Chirag Dixit, MBA from Indian Institute of Management Kashipur and currently works with Bloomberg in their Financial Products team.
He has also been a part of the Placement Committee of the institute for both years and has worked in fostering relationship between the institute and industry on various levels. You can connect with him on LinkedIn.



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