Ms Lubna Khan, Associate Vice President & Strategic Planning Director, JWT interacted with PGP students of IIM Kashipur and shared her experiences in the field of advertising.

J Walter Thompson (JWT) is the fourth largest advertising agency in the world with a strong presence in India, having started its operations in 1929. Since then it has been an acknowledged leader of the Indian advertising scene. It has continuously helped break new ground in advertising practices with a string of creative Ad campaigns to its credit.

Ms Lubna Khan has more than fourteen years of industry experience, in which she has served as a cognitive behavioural therapist, a researcher, and a communications consultant, before assuming her current role of being a strategist. She has worked across a diverse set of categories, on some of the most recognized brands globally – Horlicks, Nestle Kit-Kat, Samsung, Microsoft, Nokia, Airtel, and LG. She has two postgraduate degrees in psychology, one from Delhi University and the other from the University of Leeds, UK.

The interaction started with a screening of some ground-breaking ads which helped in creating a cult following for the products. With insights from the ads, Ms Lubna Khan dwelled on the pitfalls of ‘playing it safe’ attitude and how it causes failure of many a campaign in capturing the attention of the consumers. She explained the need for creativity to model perfect business solutions for the clients. Later on, Ms Lubna talked about her educational background and her role as a strategic planner in JWT. The students were also informed of the non-creative side of the Advertising agencies.

The lecture left a lasting impact on the students as they developed a better understanding of the challenges involved in communicating brand image.

A few words by Ms Lubna Khan: –

“It’s nice to interact with a young bunch of enthusiastic students out here in IIM Kashipur. I will look forward to have such interactions in the future.”

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