Interaction with Industry Expert: Mr. Amol Maheshwari, Head – Corporate Business, North and Central India at Bajaj Allianz Life Insurance Company.

On 12th August 2012, IIM Kashipur PGP Students engaged in an interactive session with Mr. Amol Maheshwari on the topic “Marketing Strategies for Financial Instruments”. Mr. Amol heads the Corporate Business Division of Bajaj Allianz. He has rich experience in domains such as Channel Sales Management, Wealth Management and Corporate Sales. Prior to joining Bajaj Allianz, Mr. Amol was Vice President, Channel Sales Management of HSBC. Mr. Amol started the session with a brief introduction of the current state of Insurance Market and the scope of gr

owth for this sector. He touched upon the recent downturn faced by the industry due to regulations and restrictions imposed on FDI in the sector. Later on, he elucidated the differences in the sales process for Individual buyers and Institutional buyers. Advertising strategies for Insurance schemes such as appealing to emotions of the buyer were discussed through different ad campaigns of financial institutions. Through this session, the students were acquainted with the sales and marketing strategies used in the Insurance sector and also got exposed to the various opportunities available to them in the Insurance sector.

Mr. Amol’s Views on IIM Kashipur

The quality of IIM Kashipur students is par excellence. I was overwhelmed to see their participation and passion in making IIM Kashipur a great success.”

I am overwhelmed to see the live projects that are being taken up by IIM Kashipur students. IIM Kashipur is leveraging its presence in one of the richest industrial belts of India as well as its proximity to New Delhi.”

I am sure that IIM Kashipur will rise through the ranks of IIM fraternity and will create a niche of its own. I wish IIM Kashipur students the very best of success in all their future endeavors.




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