How to ace Summer Internships from the lens of an ICICI PPO holder

The batch of 2020-22 is looking forward to their internships amid all the uncertainties around. Hopefully, this little helping hand from my experience and learnings of my internship with ICICI Bank Ltd. will help you plan your internship better, especially if you are looking to secure a PPO:

1. Understand your deliverables: Be clear with the deliverables and expectations of your project. It is better to know your focus areas in the deliverables.

2. Schedule to finish your SIP deliverables in 6 weeks: If you are on two months SIP, keep the last two weeks for any unforeseen issues, prepare your presentation, practice it and present it to your mentor before your final presentation.

3. Listen to as many employees as possible: You might be new to an industry and organization. It is tough without the experience of people inside to comprehensively complete your deliverables. Hence, listen to as many associated departments and employees as to widen your understanding. 

4. Let your guide keep track: Most of the time, your mentors might also be busy with their routine work. You must update your day-to-day work to them. You can share a tracker sheet where you can update your work regularly. Also, it is good practice to share your weekly reports and presentation.

5. Maintain your relations: While you connect to many employees in the organization, your approach, behavior, and people management are widely noticed and sometimes regarded above your work. Hence, maintain good relations with people around, especially with your guide and manager.

6. Keep your references handy: During your story creation, back your thought process with your research reference. It adds credibility to your ideas, highlights your understanding, and shows your work.

7. Focus on Story Line: During your final presentation, focus on your story and inferences along with relevant data. Try not to pack your presentation slides with data. Also, mention your challenges and learnings from your internship towards the end of your presentation.

With these tips, I wish good luck with your SIP to the whole of the bright minds of batch 20-22. Hope to see you all on the other side with a PPO.

About the Author:

Vineeth Rao Sudhati is a student of MBA, batch of 2019 -21 from IIM Kashipur with majors in Operations and Marketing. He is a part of various student bodies like the Alumni Relations Committee and Prep Cell. You can connect with him on LinkedIn.

FPM Perspective-Qualitative reflections of a Quantitative Researcher

Being a civil engineer who pursued an MBA in Operations Management, followed by enrollment as an FPM student in the Operations Management area, I had always classified myself as a person who was more (or only) inclined towards quantitative research. I always recognized and was fascinated by the power of numbers.  

Then, in January 2018, We, a group of 15 research students, entered the qualitative research methods class. Some of us were excited about the qualitative aspect of research, and some were absolutely disinterested; I am ashamed to admit that I, then, belonged to the second category. I later realized that I had been keeping a blind eye towards the ‘dark’ aspect of numbers. I, in no way, wish to belittle the quantitative – orientation of research, but qualitative research is beautiful in its own way. The qualitative research articles, if well written, provide a vivid image of the phenomenon that leads the audience to discover deep meanings of human experiences.  

I now understand that a good researcher should learn about both paradigms. The qualitative and quantitative approaches have distinct and complementary strengths. Both come with a different set of challenges and require different skills to overcome those challenges. For example, as a qualitative researcher, I can always adopt a grounded perspective where I do not need to identify the dependent and independent, nor do I necessarily need to propose hypotheses. My primary responsibility as a  qualitative researcher is to capture individuals’ hidden meanings and explore the phenomena’  possibilities, but it is easier said than done. The experience is like deep-sea diving; we know we are looking for something, but we do not actually know what we are looking for.  

During this journey, I came to realize the beauty and power of text. Sometimes I can feel the ‘dryness’  associated with the numbers in quantitative articles because numbers in no way explain the human feelings that should have been captured. I now recognize and appreciate the mental and emotional strength of qualitative researchers because I believe that risks and concerns are more significant in qualitative research, mainly because of the researcher’s level of involvement with the research process and the participants.  

If I am asked to clarify my stand regarding which type of researcher I would classify myself, I will find myself in a great dilemma. I would instead argue that one should appreciate the different values which are drawn out of the two different paradigms. A researcher who has familiarized himself with both the frameworks may develop a more profound intellectual capability. Reflecting on my learnings over the past years, I can conclude that I have developed more patience, and my inclination towards sheer objectivity has reduced. I have indeed developed slight but noticeable acceptance towards subjectivity and abstraction. I have grown to realize that there will always be things that can never be measured or analyzed quantitatively.  

Today, almost three years later, my qualitative exposure surely helps me reflect on the quantitative work better. 

About the author:

Taab Ahmad Samad is currently a Ph.D. Student (Operations Management) from IIM Kashipur. He is currently working in the field of crowdsourced logistics. You can connect with him on LinkedIn.

Acquiring PPO in Flipkart by acing Flipkart Wired 4.0

Corporate competitions had always been a key area of focus in my MBA journey as they gave me a platform to take my classroom knowledge to the real world. Having worked in a fortune 500 organization I was always fascinated with the use of technology to elevate the human experience and hence E-Commerce was a domain of my interest. When Flipkart launched its flagship B-School competition Wired I pounced on the opportunity to apply my acquired management knowledge backed up with my technical skills to solve challenges faced by a giant like Flipkart. Since I was preparing for this competition for a long time (and well yes, the chance of scoring a PPO made it more lucrative), I was closely following the developments in the E-Commerce supply chain industry regularly. After understanding that how crucial E-Commerce had become to an average Indian in the times of COVID-induced lockdown, I wanted to dive deep into the sector and develop models on how E-Commerce can penetrate in a challenging country like ours.

The case competition required us to develop a model using which Flipkart could cater to the Tier 2 Indian customers with their day-to-day purchase needs. Understanding the importance of this problem statement in the context of Flipkart’s business situation and the national lockdown scenario, our team’s objective was to design an easy to implement supply chain model that could be easily replicated across the country within a time frame of 1 year. After clearing a series of rounds our team had the absolute delight to reach the national semifinals of this coveted competition. The very fact that this competition provided me with a platform to present my solutions and ideas to the top leadership of a dynamic organization like Flipkart tremendously added to my learning curve.

Having missed a chance to be a part of the National Finals, I was overwhelmed when I was called up for an interview with Flipkart in the form of a pre-placement interview (PPI). Well as Flipkart rightly claims “Ab har wish hogi poori” they certainly fulfilled my wish by providing me a chance to kick start my career with an organization like theirs. The interview process which had three rounds (a general aptitude test followed by 2 rounds of interviews) gave me enough opportunities to understand how I as an individual could contribute to Flipkart (technically and behaviorally). The interviewers were very keen on understanding what skill sets I bring to the table and what do I look for in terms of growth and opportunity. After those three rounds of virtual interactions, I finally got to experience that most sought-after day of MBA life when finally Flipkart offered me THE job!

The entire experience of participating in corporate competitions, learning bit by bit in each of them is a continuous journey. A journey that I believe is different for every individual. I cannot be thankful enough to be a part of an institute like IIM Kashipur where the entire atmosphere focuses on making you ready for real-world challenges. With competitions taking the center stage of academic focus it was my institute that played the pivotal role in grabbing my dream job opportunity.

About the author :
Pranav Bhardwaj is currently pursuing MBA from IIM Kashipur, with majors in Analytics and Marketing. He is a part of various student bodies like the The Consulting & Strategy Club, TEDx IIM Kashipur and Prep Cell. You can connect with him on LinkedIn.

IIM Kashipur emerges as a rising star in the Dare2Compete Awards 2021!

“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.”  – Rabindranath Tagore 

Let’s start with the journey of a student who gets admission in a prestigious institute like an IIM after persistent preparation and trading off career opportunities. With dreams of flying higher and higher, this student has a feeling of great achievement and an equivalent responsibility to do justice with this success. He sees a glorifying career ahead in the upcoming two years and is highly enthusiastic about making the most of his MBA life. But how does he paint the canvas of these two years? Which hues does he select? This entirely depends on his strong will and determination towards learning clubbed with the opportunities and motivation offered by his institute. 

IIM Kashipur takes pride in playing a phenomenal role in the life of this student who enters the institute with the thirst for knowledge and the zeal to realise his dreams. During two years of post graduation, the institute instils in the students the feeling of “never settling down”. One of the integral parts of the culture is motivating the students to participate in case study competitions. IIM Kashipur faculties, the Placement Committee and Team Corpus leave no stones unturned to cultivate this culture of corporate and B-school competitions in the current and upcoming batches. They dedicatedly work round the year in this direction to bring the institute to unfathomable heights.

With these constant efforts, the institute has exceptionally performed in Dare2Compete (D2C) Awards 2021 securing 4th rank in D2C Competitive B-Schools 2021 Rankings.

Achieving this milestone, IIM Kashipur has joined the league of other older prestigious institutions like IIFT, IIM Ahmedabad, IIM Bangalore and IIM Kozhikode that appeared in the top 5 ranks. Not only this, IIM Kashipur has become the only 2nd generation IIM to have made its place in the top 10 ranks.  

This remarkable success is a reward for the diligence and determination of the students. Each and every honest participation and winning has contributed to the achievement. Throughout the year, students of both the years have meticulously planned for the competition season burning the midnight oil in the quest for their holistic development. Team Corpus created Corpus Community – a student group that dedicatedly works together to discuss and ace in the case study competitions. This community boosts collaboration among the students and with the resources as well as mentorship provided by them, it helps in optimising the hard work of all the participants. This creates a competitive environment and acts as a continuous source of motivation for the students. Also, viewing it from the other lens, Dare2Compete provides an excellent platform to the students to hone their skills in various domains by giving them a chance to participate in real-life case study competitions floated by eminent institutes and reputed companies. Hence, there is an air of unstoppable learning and fuelling the competitive spirit surrounding the student community. 

The enthusiasm of the students can be reflected in the level of participation in a large number of competitions ranging from B-school to corporate. With these sincere initiatives, IIM Kashipur has got 8 National Winners, 5 National Runners up, 4 National 2nd Runners up, 24 National Finalists and 12 Semi-Finalists throughout the competition season who have bagged positions in reputed competitions like L’Oréal Sustainability Challenge, Xiaomi Mi Summit 2.0, Virtusa Business Cipher Challenge, CarEasy Spark, TVS Credit Analytics challenge, and many more. These competitions encompass different domains of management and thereby help the students to develop various skills like problem-solving, teamwork, creative thinking, fact-finding, and mental agility, especially relevant for employability.

Also, it is a moment of pride for the institute to see 9 Champions from the institute who have secured positions in the Top 100 Dare2Compete Competitive Leaders 2021. Shubham Vispute, Rahul Choudhary, Deepansh Goyal, Prajwal Vaichalkar, G Prashanth, Vishesh Jain, Himanshu Singasene, Abhinav Yadav and Udit Arunav have exhibited a commendable performance and their relentless hard work has helped the institute in accomplishing new heights. 

IIM Kashipur is soon going to complete its 10 glorious years of establishment. This achievement has added to the magnificence of the celebration and has entrusted bigger responsibilities upon the fraternity.

This recognition is just the beginning of an extraordinary journey that will go on and on adding colourful feathers to the hat of laurels!

Journey in IIM Kashipur

“Leadership and learning are indispensable to each other.John F. Kennedy 

I came across this quote by Kennedy as a part of a case study in our management curriculum. At that point in time, this quote did not mean as much as it does now, as I retrospect on what has been the most crucial learning curve in my life. 

Readers of this article would associate with terms like ‘rigor‘, ‘job opportunities‘, and ‘return on investment‘ with an MBA degree. While all these terms are equally important, there is so much more propagated here in the Red-brick campus of IIM Kashipur that leave an everlasting impact in honing your skills and abilities, all the while accelerating your growth as a manager worthy of the title of an MBA.

Speaking from experience, the culture here at IIM Kashipur is structured in a manner to promote hands-on learning through the functioning of various student bodies, which has helped many students like me to improve our soft skills, learn how to delegate and prioritize pending work, how to respect deadlines and most importantly, how to push the boundaries of what is considered impossible through sheer hard work, resilience, and dedication. 

Yes, at times things can get difficult, but here at IIM Kashipur, we believe that it is our network that defines our net worth. It is this thought process that has enabled me to meet different kinds of people, learn their ways of handling difficulties associated with different problem statements, and ultimately pull through, no matter the novelty of the challenge.  

My greatest learning at IIM Kashipur has been to not get overawed by what all needs to be done in a short period, that too at a breakneck speed. Yes, it involves a mountain of work with hurdles aplenty, but when you surmount the peak, the view is beautiful from atop. 

These invaluable additions to my skillset lead me to believe that my two years worth investment at IIM Kashipur will remain etched in my mind as a bunch of happy memories, replete with learnings, challenges, and victories galore. 

About the Author:
Sahil Sondhi is currently pursuing MBA from IIM Kashipur, with majors in Marketing and Analytics. He is a part of various student bodies like the OYM-The Marketing Club and Team Insite-Admissions Support Body. He is fond of playing the guitar, going for long drives and reading novels in his spare time. You can connect with him on LinkedIn

Future of data visualization tools in business analytics

– Team MPRC, IIM Kashipur – 

We are in the age of data science. The ever-growing complexities of data science welcome a whole new scope to unlock the power of data. With big data rising at an exponential rate, it is becoming essential to organise, filter, analyse, and visualise data to gain a competitive edge in the business. Data visualization is gaining traction. According to Gartner, by 2025, data storytelling will emerge as an industry trend, with 75 percent of the stories automatically generated using augmented analytics techniques.These techniques are at the center of revolutionising the sense of looking at data differently and thereby enhance the experience of analysing data.

Prof. Vivek Anand talks to the Media and Public Relations Committee (MPRC), about the scope of data visualization for the managers of tomorrow, and more.  

Prof. Vivek Anand is currently associated with Wilson Consulting Private Limited as an operations director. He is a data visualization consultant with 17 years of experience and has done MBA from Monash University Melbourne Vic. with an area of specialization including Marketing & Econometrics. He has a background in Sales & Marketing with leading Indian hospitality brands across the country. His inclination to analytics made him switch roles 8 years ago to become a full-time consultant in analytics and spearhead corporate training for Wilson Consulting in India and the US. He is a qualified trainer of some leading tools in the industry such as Tableau & Power BI and has a passion for teaching. He is also an adjunct or visiting faculty at Great Lakes Institute of Management, Great learnings, SP Jain, IIT Madras, IIM Kashipur, IIM Calcutta, IIM Trichy, IIM Ranchi, IIM Kashipur.

[MPRC]– What is data visualization? How important is it today?   

[VA].- So to give it to you in a nutshell, Data Visualisation is trying to look at data or trying to see or perceive patterns in the most effective manner. That’s what it is. It’s not a tool if I may say, I would rather call it science and I think it forms a vital part when it comes to business operations because we are moving into a phase where data is becoming the key. One of the biggest challenges that organizations face is how to best organize data, how to best seek patterns and once you find a pattern, the next task is how to best present it as a story or a dashboard or something. So I would say it is extremely crucial when you want to kind of make any sense of the data.

[MPRC]– How is this science helping the managers to perceive a pattern?

[VA]–  When you are trying to perceive a pattern, the intent is to try and get the answers. The interpretation must happen as quickly as a reflex action. Say, for example, you are made to touch a 500 degrees Celsius hot iron ball, your spontaneous reaction would be to take a hand off the ball. Now, you need to have a similar kind of reaction when you see data. Without even thinking for a second, you must be able to get the answers as quickly as you can without having too much hand-holding or too much help. That’s when you know that you have actually got it right. And also the thing is no one has the time or bandwidth to really sit and ponder old things to see what it was all about. So if we don’t get things right, we won’t get that kind of reaction from your audience.

[MPRC]– From a managerial point of view, prior to 2010, there were not many tools for data visualization. As we remember when we were in school, we were still using PowerPoint and it was just the beginning. But right now a lot of software has come up. So which software is used in the market right now?

[VA]. – Okay so, I’ll give you an answer for a software. There are so many tools like Tableau to lead with today. There is Power Bi for rich visualization and multiple other tools like Qlikview etc. A lot of tools are there. There are tools which are user-friendly, like drag and drop feature. Some of them require a bit of coding. But, I would say that learning software is not going to give you science. Just to tell you something, whatever that can be done with all these cutting-edge tools, can also be done with Microsoft Excel. It is just that it needs a little extra bit of time and effort.

The tool is not again a bit of a challenge because a tool which is learnt at the drop of a hat today might completely transform tomorrow. So tools should never be a constraint for learning and that is something that I keep telling everyone, organizations and students especially. To students, I advise that don’t worry about the tool at all but rather learn science. Transfer science to whatever tool you have. If an organization has an XYZ tool and you do not have any other choice, you still have to make do with what you have. So that’s something that I always believe in.

[MPRC]–Has there been any instances where this data visualization science has helped you or your clients in figuring out problems that might not have been possible with traditional approaches to data handling?

[VA] – Actually yes. Quite some time back. In fact when I was working for one of the hotel chains. I had joined the company recently and I was looking at its past years’ data performances and all that. We realized that the hotel was dipping very largely in terms of occupancies. Now, there were a lot of reasons as to why the occupancies were dipping…so on and so forth. Oh! I still remember the charts very vividly in my mind. We had access to a lot of reports from hotel agents, something called a spy report and a lot of other reports, basically numbers. We realized that when we actually did a very effective visual technique, we were able to see how the market is trending. We saw that the market was still growing at a very rapid rate. Everybody was growing except for the company that I worked for. So that was where the problem came about and we realized that it was not the market that was not growing but we were the one not growing. So the next move was to find who is actually the one who has kind of taken away from us and who is doing better. There were multiple lines. We saw that the year that we started having dips in occupancy levels, a couple of chains were actually gaining momentum and there was a very inverse proportion. As ours was dipping down, we saw that they were growing better and better. So that was a very fantastic and early indicator that I saw, the way things are actually coming up pretty well. Another example that I can share is one of the companies that I had worked for. They worked in a manufacturing setup; safety is of utmost importance. It was a US-based company so all the more reason they were very paranoid about safety than a lot of other folks because of a fear of lawsuits or claims. We were able to foresee how accidents were likely to occur. So the kind of visual that we created came with an effective technique which captured a lot of factors indicating a potential accident. We had to take a lot of corrective actions. So that kind of really averted a potential crisis. I mean nothing happened in the end of it but there were a lot of indicators based on things. So that’s another fantastic example that I can think of. There are so many examples we stumble upon every day but these are two diverse examples where I can think of applications.

[MPRC]– What would you suggest for the managers who are interested in data science and visualization and how they can develop this knowledge?

[VA]– See again, there are two kinds of audiences that one can talk about: a person who creates an actual report and the other who consumes the report. So a report consumer needs to have a different set of skill sets and the one who is going to create the report must have slightly different skill sets. I am assuming if a person is a manager and he may have someone working for him or maybe he is a director or VP of a good company, I don’t expect him or her to learn technology. For example, suppose you got a platform which requires complex coding. All you need to do is know that you have to understand how to read the results and absorb it. That’s the kind of learning that I would recommend a manager to get himself or herself acquainted with. If you are a marching soldier and you are the one who is going to create the reports, then you need to have a couple of tools. First of all, you need to have the technological input. You need to also have the science of visualization. While you have the science, you also need to make sure that you do things right. You must be one step ahead of the manager. Therefore, the one who is developing should be twice as smart as a manager. That’s the irony but then that’s how things work.

So in terms of decision-making, you want to support the manager with the right quality of output so that they are able to absorb. And of course, with their experience in the business, they will make the right decisions.

[MPRC]– So in your opinion at this moment, what is happening in the industry? Do you think that the data visualization is not being given the importance as it should have been?

[VA] – The thing is…it’s the mindset of a lot of people. To give you a little insight into it, the particular clients that I have been dealing with, they had a very stereotypical mindset. They are the ones who have not been able to think beyond what they have been doing. So for them, it is a concept selling that you still have to do.  I think they are happy in their own space. They are happy with what they are doing and they don’t really wish to evolve into the next level. So there is nothing that you or I can do. But having said that there is also another whole bunch of cohorts where things are very different, where people are actually now adapting to this entire concept. They are embracing this whole idea. They want to really see how to make it fit into the reader or the business operations. They are getting very data-driven. But everyone does not have the skill set. Because that’s a different piece altogether that one has to know. But this is starting to grab people’s attention and the trend is changing. I can see it’s slowly changing.

[MPRC]–  When did you realize that you should pursue a career in data visualisation?

[VA] –  So I must admit I am not the brainchild behind this particular thing at least as far as I am concerned. I must owe this to my brother who is taking a leap more than I did to take it back to where we started. To give you a background, he used to work for a utilities firm back in the US. I think he was more on the supply chain side. Back then all that they were doing in his team was simply reporting. They were just getting reports and putting them in different forms. Nobody was really taking any sort of action with the data. So I think what he actually did from there in the early 2000s is to start to take some actions on data. It was a very rudimentary technique to really get going with how to generate some meaningful insights from the data. Back then I think they would not do it anywhere. There was not a lot of content. there was not a lot of technology also to support something in this space. Simultaneously, while my brother was working in the US. I had gone to do Master’s in Australia and I also picked up a sense for Analytics. So to be very honest that’s when I kept hearing things on a very similar note. We also had a lot of exchange students from the US. We interacted with some folks and we understood that there was a buzz. There is going to be some sort of explosive technologies. We could pre-empt. People are talking about it that this is going to be big. There was a lot of hype getting built in its own capacity. So that’s when I started to think about this as a thing. I said, maybe this could be a potential career path, but I guess for me what happened was I was basically inclined into analytics and I found that this was a very useful feature or a very useful skillset to have if you are going to get into the analytics profession. So as a career path, yes, that’s when the whole thing I can take it back.

[MPRC]–  So you have been in the industry for almost the past 10 years. Based on that, what is your opinion about the industry trends or the career option which anyone can have in this field?

[VA]. – A career path just on data visualization alone is something where I would not put all my eggs in one basket. This has to be in combination with all your other learnings.  So today, If you want to make a career path in this alone, it’s a very slim chance. Because right now, as a student if you try to set a career for the first time, you need to be a jack-of-all-trades, you can’t just be a master of none. It happens over a point in time, once you have your expertise. So right now, my recommendation is to learn everything. You don’t know when what will come in handy. Because you need to have your skill set in analytics, data mining, business analytics, forecasting etc. Put all your regressions, your modelling techniques and you should be able to combine visualization as a part of your data model as well. If that works well, I think it is a fantastic career path.

(Prof. Vivek Anand teaches data visualization at IIM Kashipur). 

How to fill the MBA(Analytics) registration form for IIM Kashipur?

Here is a step by step guide on how to fill the MBA(Analytics) registration form of IIM Kashipur

Step 1:

Go to the link: http://iimkashipur.ac.in/academics/mba-analytics

The official website of IIM Kashipur will open with the registration link for MBA Analytics

Step 2:

Before registering you need to pay the application fee as per your category. The details of the same can be found under the Application fee tab.

You can pay either through NEFT or SBI collect. In case you choose to pay via SBI Collect the following dialog box will appear

Click on the check box and proceed further.

In the ‘Select Payment Category’ option, choose the MBA ANALYTICS — Application Fees option and proceed further.

On the next page that appears,

Provide the necessary personal and account details. Pay the fees, download the receipt and note down your transaction ID

Step 3:

Go back to the link: http://iimkashipur.ac.in/academics/mba-analytics and click on the registration link 1 or 2.

The following dialog box will appear

Click on the ‘New User Sign-up Here’ option. It will direct you to the following page

Fill in your name, valid email ID, Mobile Number, and set a password. Click on REGISTER NOW.

Following this, you will receive an activation link on your registered email ID.

The next step is to click on the activation link which will direct you to the following page

Following this, you will get a message that your account is activated. Login with your credentials and move ahead with the registration. After logging in, the form asking for your personal details will open.


Step 4:

Fill in all the details in the next step. Ensure the desired file size limit when you upload your photograph and signature. Fill in your temporary and permanent address details.

Finally, fill in your transaction details, name of the bank along with other details, and click on NEXT.

Step 5:

In this step, you have to fill in your educational background and related details. Make sure you fill in the exact figures as mentioned in your original documents. Further, you need to fill in the details of your qualifying exam (CAT or GMAT)

Also, fill in your scholarships and professional work-experience details. Click on NEXT

Step 6:

The next step is to upload the mark sheet of your qualifying exam. Post that, you can preview the entire form and check for any errors. Sign the declaration and submit the form.

TFC-The Finance Club|IIM Kashipur

The Finance Club is one of the pioneer academic clubs initiated towards enhancing knowledge in the field of finance through innovative activities such as events, hands-on workshops, knowledge sharing sessions, and guest lectures from industry experts.

The club organizes innovative events throughout the year to enhance the knowledge of finance among the student community in various concepts such as trading, risk management, and investment strategies. BullsEye, a virtual simulation game that was conducted online recently saw overwhelming participation where students had an experience closer to real-time trading. Accrual Madness, Trade Wiz, Aestimatus, Open Outcry, The Simulation Challenge, High Stakes were some of the events conducted over the past year where students from various top business schools actively participated and gained exposure to various financial concepts such as risk management, portfolio management, fund allocation, etc.

TFC believes in practical application of financial knowledge and hence, Pragati, IIM Kashipur’s student-run investment fund was set up during October 2019 to foster investment knowledge among the student community. The fund was set up with the objective to provide investors with an opportunity for long-term capital appreciation by investing in a diversified portfolio comprising large and MidCap Securities. Students and alumni of the institution have actively participated in the fund by investing through multiple fund-raising windows and gained knowledge of its working. The fund is managed by the members of the club under the guidance of Prof. Dilip Kumar and has consistently outperformed its benchmark index Nifty 50 since its launch. Members of the club are actively involved in carrying out market research, portfolio tracking, and publishing monthly factsheets on the fund’s performance. The setup of the fund helped in real-time tracking of the securities market for the club members and other student’s investors during the challenging times of the pandemic which helped in formulating and analyzing various investment strategies to effectively monitor the risk volatility and performance of the portfolio.

The club published articles and newsletters regularly on current financial events through Vit Pratiti and The Financial Gazette. The club has started to post a new series of articles and content related to the working of various financial instruments and analysis of individual companies and conglomerates on social media in order to collaborate and share knowledge with the external community

Recently, the Club has partnered with StockGro, a mobile application for virtual trading and investing where students from leading b-schools get real-time experience in trading and portfolio management. Over 200+ students actively registered and participated in daily contests which helped them to stay updated with the current trends in the stock markets

The Finance Club conducts a number of knowledge-sharing sessions throughout the academic year. A variety of topics such as personal finance, investment, and trading strategies are discussed over a series of sessions which enhances the knowledge of working of stock markets and trading. Special sessions were also held on the discussion on Annual Budget 2019 and its special features which saw participation from more than 100 students.

The club hosted Coalescence – The Finance Summit in association with the academic forum to bridge the industry-university gap. Rakesh Singhania, CFO of Wells Fargo Bank, India, participated as a keynote speaker and shared his experience on how industries navigated adversity in the new era of the post-pandemic. The lecture was attended by over 100 student participants who had an opportunity to interact and gain insights on challenges faced by the financial markets. The club also hosted Money Matters, a guest lecture session in the presence of Prof. Dilip Kumar on discussing various investment-related topics concerning Pragati. The club also aided the students in preparing for competitive examinations by participating in FLIP National Challenge and CFA Research Challenge.

In this way, the club ensures that students get the essence of finance as a domain of management. It helps the students to learn about the scope in this domain and select the best course of action for their future choices. In nutshell, The Finance club fosters a culture for finance within the realms of IIM Kashipur.

10 things that make IIM Kashipur special!

The moment we hear IIM Kashipur we relish the scenic beauty of the majestic Himalayas lining up this exalted building of bricks. IIM in the North(as it’s fondly called) is bestowed not only with the stunning beauty of nature but also ensures wholesome experience to academic rigor.  So, we have come up with 10 best highlights which makes IIM Kashipur the nostalgic addition to students’ memory lane.

MBA Analytics:

This program is specially devised to provide a comprehensive learning platform for the students to make them industry prepared, to suffice the increasing demand for complex data analysis, and thereby helping organizations make better decisions. This aims to make students understand the necessary principles of different forms of analytics to facilitate decision-making in practical business settings. Moreover, this program enables students to acquire and use advanced analytical as well as managerial skills to evaluate uncertain and dynamic business environments and to make effective decisions.

Gender Diversity:

IIM Kashipur has achieved more than a 3X increase in female candidates in the AY 2020 -21 compared to the previous year. Moreover, IIM Kashipur encourages the enrollment of female candidates through points assigned in the diversity metric as a part of its academic policy and it also continued with its initiative of sanctioning 15 supernumerary seats for female students.

Experiential Learning:

The institute comprises of 41 faculties from various domains of specialization with rich experience and showcasing higher research potential. Moreover, IIM Kashipur believes in imparting application-based knowledge to the student fraternity, and as a step to achieve the same, the institute has about  34 visiting faculties from other IIMs and top B schools. The curriculum of IIM Kashipur is structured in a way to instill practical knowledge to the student community through projects and assignments. In addition to this, regular classes are shaped with interactive discussion-based teaching and learning activities through simulations to deliver the inexplicable things in a more fathomable way.

Competitions:

As we know MBA is not a degree that can be acquired through books, IIM Kashipur promotes the participation of students in various corporate and B school competitions. This academic year, students have bagged 100+ achievements to the institute in competitions organised by fortune 500 companies like Xiaomi, One plus and ET, Tata group, Google, Flipkart, L’Oreal, Reliance, Edelweiss Tokio, etc., Students have also bagged prizes from IIMs, IITs and top B schools.

F.I.E.D:

Foundation for Innovation & Entrepreneurship Development (FIED) is the incubation center of  Indian Institute of Management Kashipur, which is an initiative to cultivate and improve India’s entrepreneurship ecosystem. With the assistance of the Ministry of Agriculture, the Department of Science and Technology, the Government of Uttarakhand, and other supporting partners, FIED is set to incubate India’s most promising start-ups in the areas of tourism and hospitality, agriculture, art and craft, and education. FIED concentrates on the major focus areas which include art and craft, agriculture, technology, tourism, Ayurveda, and education. These areas focus on preserving our rich heritage, spreading the knowledge about science and technology, working towards the betterment of agriculture, enhancing the knowledge level of inquisitive minds, and fostering the inner wanderlust within people. Moreover, FIED has successfully incubated 150+ ventures, has engaged 500+ entrepreneurs, raised more than 50 crore rupees of funding, and has established a network of 100+ investors setting a stage for the budding entrepreneurs to learn and establish their dreams.

𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐚𝐭 𝐈𝐈𝐌 𝐊𝐚𝐬𝐡𝐢𝐩𝐮𝐫:

𝗦𝘁𝘂𝗱𝗲𝗻𝘁 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺:

IIM Kashipur has, over the years, developed strong ties with multiple universities and institutes from all around the world. IIM Kashipur students have the chance to visit top MBA institutes in France, Denmark, Greece, Israel, South Korea, Taiwan, UK, Thailand, and many more. In the year 2019-20, 11 students from IIM Kashipur visited 5 different institutes in different countries as part of the Student Exchange Program which lasted for about 3 months.

𝗦𝗵𝗼𝗿𝘁-𝗧𝗲𝗿𝗺 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 (𝗦𝗧𝗘𝗣):

IIM Kashipur also offered its students the opportunity to visit some of these institutes as part of the Short-Term Exchange Program (STEP) which lasted for around 15 days in the academic year 2019-20. A total of 24 students took part in the STEP Program to visit ALBA Graduate Business School, Greece.

The program included 2 weeks of workshops, lectures, and immersion programs wherein the students get an opportunity to explore in and out of Europe giving them significant geographic and cultural exposure.


𝗦𝘁𝘂𝗱𝗲𝗻𝘁 𝗕𝗼𝗱𝗶𝗲𝘀 𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗜𝗜𝗠 𝗞𝗮𝘀𝗵𝗶𝗽𝘂𝗿

IIM Kashipur is a completely student-driven campus right from placements to day to day functioning of the campus. Being a part of the student bodies and event-specific teams, students mold themselves in various spheres of qualities which include time management, team building and management, situation handling, and maintaining cordial relations with the administration.

𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗼𝗳 𝗜𝗜𝗠 𝗞𝗮𝘀𝗵𝗶𝗽𝘂𝗿:

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁

This year IIM Kashipur conducted guest lectures in various domains like Finance, Marketing, Operations, and HR by inviting industry leaders from organizations like Bain Capital, Henkel Adhesives Technology, Myntra, Jabong, MRF, Karvy Group, Capgemini to name a few. The focus is also on providing live projects to the students of IIM Kashipur that gives them hands-on experience to get the required industry sensitization before actually going out in the corporate world. This year the college has floated numerous projects for students from leading companies like Swiggy, PUMA, Crisil, Dish TV, Ashok Leyland, Reliance Industries, Scale Labs, Faber Infinite to name a few.

𝗔𝗹𝘂𝗺𝗻𝗶 𝗖𝗼𝗻𝗻𝗲𝗰𝘁:

Creating an engaged, supportive alumni network is crucial to an institution’s success. With mushrooming educational institutions around the world, one way for an institute to stand out from the domestic and international competition is by promoting its brand. And an institute’s alumni are its best bet. They act as flag bearers of the institute in the outside world and ensure the current batches are made aware of ongoing trends. IIM Kashipur believes in continuous engagement with its strong alumni network via biannual city meets, annual reunion at the institute, regular webinars, and guest lectures.

𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗮𝘁 𝗜𝗜𝗠 𝗞𝗮𝘀𝗵𝗶𝗽𝘂𝗿:

  • The new campus of IIM Kashipur is spread over an area of 200 acres, visually very striking and functionally very effective. The campus is equipped with modern technologies in classrooms to provide the best management education.
  • Gymnasium, Library, Amphitheatre, and Mini-Amphitheatre are the other facilities present on campus to ensure the holistic development of students.
  • Sports facilities include TT Table, Lawn Tennis Court, Basketball Court, Badminton court, Futsal Court, Volleyball Court, Frisbee ground, and Cricket Ground.

IIM Kashipur hosts a variety of events across the year to foster all-round development and extend the values of our institute. Coalescence is our annual corporate summit, Uttishtha is an annual entrepreneurial event, TEDx IIM Kashipur, Agnitraya, is our annual flagship cultural, sports and management festival, Convocation, and many others.

In short, ‘Life is amazing, here, at IIM Kashipur.’

By

Deshmaa RT and Sakshi Poddar

MBA (Analytics) 2020–22

Indian Institute of Management Kashipur

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OnYourMark- The Marketing Club| IIM Kashipur

OnYourMark (OYM), the Marketing Club of IIM Kashipur, was established on 16th January 2014 by the students to promote and nurture the knowledge of marketing in the IIM Kashipur community. The raison d’être for OYM is to create an amenable ethos towards marketing. OYM strives to create enthusiasm among the students for the domain of marketing and guide them to explore their careers in this field. As it has rightly been said in the business world, “Marketing is not anyone’s job… It’s everyone’s job!”. The club seeks to make the student community well-versed with the recent happenings in the field of marketing to aid their industry knowledge and recruitment preparation.

OYM oversees several initiatives to achieve the club’s:

Vision: To improve the marketing acumen of IIM Kashipur & build a culture of Marketing studies.

Mission: Organizing student-centric events to involve maximum participation and benefits for all.

With the growing use of the online medium, the club adapted to new modes of learning and incorporated new initiatives to emanate marketing knowledge through channels like social media and video conferencing. The following are some key activities undertaken by the club to foster accentuated learning:

  • Forevision Workshops: OYM facilitated Marketing Workshops from Forevision in Digital Marketing and Advanced FMCG sales techniques training which had successful participation of 100+ students. These help them gain practical exposure to the current trends and tools through real-life case studies, exercises, and live demos which are increasingly used in businesses nowadays and enable them to think out of the box, just like a marketer is supposed to. 
  • CutPaste Article series: Carefully curated articles are handpicked by OYM and extracts illustrating the concepts are shared with the batch in an email blast to familiarize and update them with the latest, modern terminologies in a short period. This allows them to quickly grasp these concepts and also gives them an option to read the full article provided to enhance their understanding.
  • Open house discussions: Discussions on current events as well as concepts that students learn in classrooms are further deliberated to gain deeper insights into the subject matter. 
  • Guidance in case-studies: Conducting in-depth discussions on the cases in the curriculum to better equip the students with the principles used in a light-hearted environment. This gives the students confidence to contribute in class and further their knowledge.
  • Encouraging a culture of corporate competitions: Corporate competitions give students a chance to apply curriculum learnings and search for viable solutions to real-world business problems. OYM identifies marketing based opportunities from a plethora of competitions and encourages student participation.
  • Marketing Weekly – OYM collaborated with Marketing Weekly to help the students navigate the overwhelming sea of marketing content. A breakdown of marketing concepts as well as the latest news are illustrated in these weekly articles keeps everybody up to date with the current industry trends and expectations. 
  • Social Media Campaigns: From concepts, trends, and everything marketing, campaigns are run on OYM social media handles to create an enthusiasm for marketing. These posts provide interesting reads with a visual aid to engage the reader. 

OYM also conducts events year-round to engage students with practical exposure to marketing concepts so that they learn the application of the same.  

  • Guerrilla MarFair: A Guerrilla marketing event enabling participants to create displays and advertise any brand. The event boasts average participation of 125+ students every year.
  • Markaholic: The flagship case study competition of OYM is an event conducted during Agnitraya. It received the highest registration of 1079+ in the previous year with participants coming from many top B-schools like IIM Lucknow, IIM K, IIFT, etc. 
  • Online Week of Social Media Marketing: Participants create a video Advertisement based on the theme selected and strive to go viral on social media. This tests and hones the participant’s social media strategy and technique which is a quickly growing and required marketing skill.
  • MarQuiz: An intra-college marketing quiz competition aimed at inculcating a competitive spirit and encouraging teamwork. It focuses on expanding the students’ knowledge in the domain.

The club also conducts entertaining events to further pique the interest of students in the field of marketing by incorporating elements like brand-knowledge, wit, and the ability to pitch your ideas such as:

  • Ambush Marketing: The participants use their creativity to implement the tactic of Ambush marketing to ambush their rival teams during the Kashipur Premier League. 
  • Pitch Please: A test of persuasion and zeal is presented as a challenge to the participant in this event. They need to pitch a product, an idea, or a sellable item, and winners are crowned based on the votes they receive from the audience.
  • DumbCharADs: A fun-filled brand guessing game that tests students on their brand awareness as well as acting acumen.

In this way, the club presents a spectrum of potential possibilities in the field of marketing for a student to pursue. It keeps a buzz around marketing domain and fuels the enthusiasm of the students at its best.